tag:blogger.com,1999:blog-414548442461568912.post2510813645269646606..comments2024-03-12T04:13:15.082-07:00Comments on In-House Lawyer: The Next Big Thing: Is the social media tide turning?Melanie Hattonhttp://www.blogger.com/profile/14517309883593165818noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-414548442461568912.post-79845568772979186162010-11-02T02:48:41.580-07:002010-11-02T02:48:41.580-07:00Thank you for your comment Jon, its taken me a few...Thank you for your comment Jon, its taken me a few days to read through the Law Society Gazette Linked In discussion to which you referred, its a long one isn't it? But I agree, a prime example of how social media is beginning to sink into the profession.<br /><br />Thank you also for the insight into the adoption curve. As to where we are on that, well my view is that its most definitely sensitive to the individual type of social media, and also there's a difference in analysis when judging where the general population of users resides on that curve, and where the legal population resides. So as an example, for Twitter, I'd say if you're joining now, you're coming in at between early majority and late majority (and probaby loser to the latter) analysed against the wider population, although against the legal popolation you're a stage earlier.Melanie Hattonhttps://www.blogger.com/profile/14517309883593165818noreply@blogger.comtag:blogger.com,1999:blog-414548442461568912.post-24057530487198266532010-10-25T08:44:51.397-07:002010-10-25T08:44:51.397-07:00Things have definitely changed over the last coupl...Things have definitely changed over the last couple of years. The recent Law Society Gazette LinkedIn group discussion on "what law firms should tweet about" is another interesting case. <br /><br />12 months ago I'm not sure how much of a ripple it would have raised, but the thread is already several pages long with some obviously strongly held views being expressed.<br /><br />I would suggest it is the well known "adoption curve" in operation (http://en.wikipedia.org/wiki/Diffusion_of_innovations)... but I guess the question is where we are on the curve?Jon Bloorhttp://www.peninsulawyer.comnoreply@blogger.com