Wednesday, 11 August 2010

5 Reasons for In-House Counsel to use Linked In

In the style of the popular 5 Reasons for In-house Counsel to use Twitter, and having noticed that I'm spending more time using Linked In lately, it seemed only right and proper to set out my 5 reasons for in-house counsel to use Linked In:

1.  In Branded I discussed the benefits to all lawyers of creating a personal brand online.  Linked In is a credible, professional online network which is designed to provide you with the the tools to establish your online professional persona quickly and simply on a canvas which Twitter and, say, Facebook can't provide:

  • Your Linked In profile page acts as an online CV
  • The profiles of those who you are connected with are stored in an easily-searchable Contacts list
  • Links to your website, blog and Twitter account can be easily incorporated into your profile page to showcase your wider online presence
  • Status updates, activity timelines, group links and recommendations showcase your business impact
2. Linked In is the place to formally cement any professional connections which you've made fleetingly in the online or offline world, particularly those connections from Twitter!  Linked In also provides access to a wider network of like-minded in-house lawyers and other professionals who you might not necessarily use the other social media networks which you also do.

3. Linked In groups offer you a members-only style form for you to connect with other in-house professionals.  To get you started, here are a selection of Linked In groups focussed on in-house lawyers:

4. Linked In groups provide you with the opportunity to, not only connect with other in-house counsel, but to also learn from, join in and create discussions on your group's specialist subject area.  Members of groups share information resources, survey data and pose questions on topics of interest, and if you choose to subscribe to your group's email update (on a daily or weekly basis) all of that valuable information and discussion-based material can be delivered direct to your in-box.

5. Lawyers are one of the professions which are traditionally dragged into technology. My real-life contacts from law firms are under-represented on Linked In and, those law firm contacts who are there, have the least active profiles.  As in-house counsel, I like to think we're more connected with the way the rest of business uses technology and we should prove to the professional community that lawyers can have a social (networking) life too!

And, if you're a lawyer who does embrace technology, Linked In is one of the venues where you'll come across other tech-savvy lawyers.

I'll see you on Linked In then:

1 comment:

  1. Hi Melanie

    Good article. I agree with all your points above. Linked In is very useful, but also very time consuming. I don't devote enough time to it - such as answering questions to hopefully get a coveted "best answer" star or in the Group discussions - and know I should to get more out of it. I particularly like your point 5 - lawyers being "dragged" in to IT: definitely!

    Kind regards