Branded Part 3: Roll up for the Round up!

2010 marks the beginning of the The UK Blawg Round Up, the UK Lawyers’ Blog of Blawgs. Its mission: to highlight the UK legal blogging scene and the players in it.

UK blogging lawyers are playing catch-up to our counterparts in the US, where the mighty Blawg Review is published weekly.  At present, the UK Blawg Round Up is published quarterly, and there have been 3 editions to date:

• Its Not Blawg Review

• New Beginnings

• Midsummer Madness

I’m thrilled to announce that the 4th edition of the UK Blawg Roundup will be hosted by me. Due out 31 October, the theme will be, unsurprisingly, a Halloween Hoot!

If you’re a lawyer on the UK blogging scene, please submit your blog post for me to review via the Blog Carnival by 17 October.  I'm looking forward to reading all submissions and finding out more about you all.

The UK legal blogging (or blawging) is in its infancy and there really is no better time for home-grown legal bloggers to make their mark and establish a personal brand. So jump on board and get involved!.

Branded: Part 2 Donuts & Carnivals

In my earlier blog post Branded I set out on my quest to turn my in-house lawyer brand into a household name (or maybe that should be business hold name?) renowned the world over. The quest continues. I’m now pleased to be a contributor to the Law Donut Blog which offers free legal information and resources to people running smaller businesses. I’ve promised to work on my first series of contributions, musings and thoughts; although, said contributions, musings and thoughts might be more quickly inspired by the delivery of some Krispy Kremes to my desk....a-hem....moving on....

I was also interested to learn this week about Blog Carnival, a collection of blogging communities working together in shameless self-promotion. I’m all for that, and rather conveniently the UK Blawg Round Up community are currently in the process of organising their Easter edition hosted on this occasion by Peninsulawyer with the theme of "new beginnings". Another blog opportunity for me to muse upon and I encourage other UK law bloggers to contribute to the carnival also.

Speaking of readers of this blog, I thought it would be useful to know if there were actually any. So in a burst of ‘techiness and inspired by my digital marketing type colleagues at Latitude I incorporated Google Analytics into the HTML code of my blog (I needed a drink after this technical endeavour) to monitor hits and conversions, and much to my relief discovered that there are indeed readers of this blog. Phew.

Now, it seems that all I need to do to reach the highest echelons of legal blog brand fame is to get myself a dinky little animal avatar like those of the wonderful Technollama and IPKat.

Are you an in-house lawyer developing your brand? Let me know how you’re doing it (or how I could do it better!) by leaving your comments below.